Friday, April 23, 2010
This is interesting. The public distrusts cloud computing -- one of the so-called newer technologies. Cloud computing reaches back to when software and files resided on a large mainframe computer and the terminal one used was "dumb." That is, it didn't need and didn't have much processing power. It seems consumers want to know they have control of their data, and no one else will get it. From an economic point of view, cloud computing makes sense, however. It is less expensive than storing and processing data on one's own machine and with higher internet speeds, it is just as fast. So how does one persuade the consumer to change? That is a PR challenge. Behavior change is never easy.