Monday, April 19, 2010
This story, if true, is a risky position for an airline company to take. Let there be one jet that loses its engines because of volcanic ash and the airlines will be put into an untenable position. Yes, the airline companies have said security is "non-negotiable", and they won't fly if there is a risk, but it won't make a difference if they do fly, and there is an incident. From a PR perspective, airlines are in a can't-win position. They are losing hundreds of millions of dollars daily with their planes on the tarmac. Passengers are worn-out waiting and anxious to get moving again. The volcano continues to spew. Authorities watch ash-bands spread over Europe. There isn't a crisis plan for this: It is an act of nature beyond management.