Monday, May 17, 2010

Needs Mastery 

You Tube has now hit two billion (with a b) daily downloads.  That is far more than TV even in its golden age.  What this means to PR practitioners is that they had better master the craft of developing effective YouTube videos.  They have little choice.  Thus far, the You Tube videos I've seen from most companies are re-purposed from other activities.  There doesn't appear to be much video for YouTube alone.  That should change with video being developed for YouTube first and other purposes second.  One of the criteria for a YouTube video will be length.  Shorter is better.  But, the most important requirement will be the content itself.  Talking heads don't work. People want to see something that captures their attention.  With YouTube, there is no limit on creativity.


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