Friday, May 14, 2010
Overdoing It
Is there a time when one can do too much, offer customers too much and confuse rather than help? It seems that Microsoft might be testing this limit with its new Office package. The reviewer says Office already had more tools than most people would ever use but now in the 2010 version, there are even more. Microsoft may have run too far ahead of its customers who want simple word processing, spreadsheets, presentation software and databases. Of course, Microsoft is publicizing all the things one can do with the new package, but from a PR point of view, how many care? It is difficult for companies to find new ways to refresh products in order for people to buy them again. The temptation is to do what Microsoft has done -- too much with too little real value.
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