Thursday, May 13, 2010

What Now? 

What do you do when your primary business is your weakness?  AT&T is about to find out.  It leads the pack in dropped cellular calls.  There is little publicity that can help this situation, and the proper PR response is spending hundreds of millions to upgrade the network.  The question is whether AT&T has the will to do it.  Part of the problem AT&T is having is its greatest selling point.  It is the sole purveyor of Apple's iPhone, but the iPhone sops spectrum like a sponge.  AT&T was unprepared for the iPhone and doesn't seem to have made up the shortfall.  One wonders how much longer its customers will put up with poor service before going somewhere else?


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