Tuesday, June 15, 2010
Here is a dumb fad built around youthful drinking. There is little wonder that the company disavows all knowledge of the game. It will be interesting to see what happens if someone drinks, drives and causes injury. There is a question here of how much responsibility a company has to stop abuse of its products when it knows that it is occurring. It would seem to be good PR to advise players to stop: It is also a protection against liability. Just to say the company does not foster or agree with such games might not be enough.