Wednesday, June 09, 2010

What's Wrong With This? 

There is a current of criticism against BP and its PR efforts because it has bought search terms around "oil spill" to direct people to its web site.  I've tried but I can't figure out what is wrong or unethical with doing that.  It is legitimate to get one's message out and there is no issue of right, wrong or perception with buying a search term.  It seems to me that this is not only unfair criticism of BP but of every company that has done, is doing and will do it.  These purists would have BP stand there and take rivers of abuse in silence.  BP, like it or not, is the only one with remotely operated vehicles (ROVs) at the well head 5000 feet down.  BP is the only one providing live television feeds of the leaking well.  BP is leading and executing the engineering to stop the flow.  If there were an independent source of information , one would go to it.  There isn't at the well site, although the Coast Guard provides daily briefings of cleanup efforts.  The purists can spin conspiracy theories and blast the company for its actions but they are getting their facts from the same source.  Give the source credit for broadcasting them.


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