Wednesday, July 28, 2010


News that the US military has been paying journalists in Afghanistan to write positive stories about America has been dismissed as PR.  Actually it is propaganda, but the reporter who wrote the story cannot tell the difference.  It is a reminder to PR practitioners that few understand what we do even yet.  It is true that in the early days of modern PR, practitioners paid editors to write and/or run stories, but that went away decades ago.  With the internet, pay-for-play will return to some lesser web sites, and some PR practitioners will put money down to get their messages out.  Most PR practitioners will continue to use persuasion.  Now if the media would only learn that...


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