Wednesday, July 21, 2010
What is PR doing to take advantage of the e-book, now that it has entered the mainstream? It is a natural point of information distribution for PR. It can handle new information in just a few seconds of download. The information can be updated frequently. I can see consumer uses for PR materials related to health, home and food. There is an opportunity, for example, for e-books on fitness that feature a manufacturer's products, for DIY e-books from retailers and for recipe e-books that feature packaged foods like soups. These could be given away free or for a modest charge since there is no printing cost to making them. I've yet to read where anyone is doing this. If you know of an instance where PR is using e-books already, let me know.