Wednesday, July 21, 2010

What Is PR Doing? 

What is PR doing to take advantage of the e-book, now that it has entered the mainstream?  It is a natural point of information distribution for PR.  It can handle new information in just a few seconds of download.  The information can be updated frequently.   I can see consumer uses for PR materials related to health, home and food.  There is an opportunity, for example, for e-books on fitness that feature a manufacturer's products, for DIY e-books from retailers and for recipe e-books that feature packaged foods like soups.  These could be given away free or for a modest charge since there is no printing cost to making them.  I've yet to read where anyone is doing this.  If you know of an instance where PR is using e-books already, let me know.


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