Thursday, August 26, 2010

Interesting PR Problem 

Attorneys General are pushing Craigslist to drop prostitution ads from its service.  The head of Craigslist resisted at first but is sounding more conciliatory now.  It is an interesting PR problem whether to tolerate an activity that almost always has criminality associated with it or to exclude it.  What would you do?

Right. His issue with it is that it makes him tons of money, otherwise it wouldn't be an issue at all. I think it's in his best interests and in the best interests of Craigslist to drop the prostitution ads and come up with a better business model overall. It's been an ad-free (for the most part) service for a very long time, but unnecessarily so. Displaying more, contextual advertising would bring in a lot of revenue.

Post a Comment

This page is powered by Blogger. Isn't yours?