Friday, September 17, 2010
This is an example of great PR, of highlighting the means to achieve technical progress and showing a way there. As I have written before, I am in favor of prizes for achieving technical progress. It is not a new tactic but it remains a good way to stimulate attention and foster creative thinking. It is interesting that an insurance company put up the $10 million for the prize from its advertising budgets. It easily received $10 million worth of publicity. it is also interesting that the winner used a time-tested technology -- the reciprocating gasoline engine. There is still life in traditional technologies.