Tuesday, September 28, 2010

Hype and Death 

News that the owner of the Segway company has died from a fall off a Segway has been touted as an irony.  From a PR perspective, it is a sad end to a machine that was wildly overhyped from the beginning.  The Segway at best has provided a small contribution to the world's transportation needs.  It is an oddity that has never become a familiar sight on city streets.   There was no excuse for the original overblown promises made about the machine.  It will be interesting now to see if manufacture of the transporter continues or whether the company will be shut down.  The Segway is a case study in how to do PR badly.


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