Tuesday, September 14, 2010
Is the press release dead and replaced by the Tweet? Some say it is because it is a faster way to get news out and "everybody is doing it." Once again, however, it is a matter of new media overstatement. The press release might decline but it isn't going away. There is a simple reason for its continued existence. It is not hampered by character limits. One can put more facts into it and tell a story more completely. Twitter is a headline service and good at conveying bytes of information quickly. A press release is a story service, good at conveying the facts and nuances of what is being reported. Twitter is an excellent complement to the press release but it is not a replacement.