Friday, September 10, 2010
Reputational Nightmare
This is a reputational nightmare for the companies involved, and there is little companies can do about cyber criminals creating 57,000 fake web sites a week. Banks, eBay, online retailers all suffer from fake sites that rip off would-be customers. One would expect that these businesses are actively protecting themselves, but the sheer volume of counterfeit activity is more than any one, or group, of companies can handle. My guess is that the companies have had to decide that it is a penalty for doing business online. That is not much comfort for victimized consumers.
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