Thursday, October 07, 2010
This study is interesting. It looks at how one can overstay one's welcome in Facebook. The conclusion is that too many useless posts will get one unfriended. That should be a warning to PR practitioners who have Facebook as part of their communications tactics. There is an annoyance factor one must respect. And, there are topics one should avoid. It is a matter of good judgment. Perhaps the cliche, "Less is More," applies to postings. On the other hand, there is need for frequency so people remember you. This means there is a need for different kinds of content in which one's messages are incorporated.