Tuesday, October 19, 2010

Smart PR, cont. 

NASCAR is engaged in smart PR through following EPA guidelines for an ethanol fuel mix.   However, what the organization is doing is not new.  At the beginning of auto racing more than 100 years ago, many improvements to chassis, power trains and tires were debuted on race cars first then made their way to the street.  Decades ago, however, racing moved beyond the consumer auto.  Using a consumer fuel mixture is bringing it back and not a moment too soon.  NASCAR race cars may look like street machines but they have moved far beyond them.


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