Friday, December 10, 2010
Common Sense PR
This article from Inc. magazine defines the new rules for handling customer complaints. It strikes me, however, that the rules are common sense PR. There isn't much that practitioners don't do on a daily basis. How is it that business keeps discovering the obvious? What this tells me is that pursuit of profit can warp common sense. Owners and managers think too much about the bottom line and not enough about serving the public. Those who concentrate on serving customers first understand that profit will come from the satisfied individual if not today then tomorrow and the years following.
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