Monday, December 13, 2010
Continuing PR Disaster
BP's PR disaster in the Gulf has not ended. It's just beginning. There will be stories like this for months to come as citizens quarrel with payments for losses due to the oil spill. There is no way to reasonably compensate for damage due to the accident. Those who have suffered harm are not entirely reasonable about it. It was harm done to them, and there is both a real and perceptual element to the incident. Further, it is not possible for one company to understand all the permutations of loss it has caused, even with a neutral outsider running the compensation system. Anger will last for years, and BP may never be tolerated back in the Gulf again. Disasters have long-term PR effects that BP is only just beginning to experience.
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