Wednesday, December 15, 2010
PR is what a company does. That is what makes this story an example of great PR. IBM is once again pitting one of its most advanced computers against the most advanced humans of the "Jeopardy" kind. Should the computer win or even draw, IBM will have demonstrated to the world the technological leaps it has accomplished. Even if the computer loses the first time, as Big Blue did when it first played chess against a Grand Master, IBM will show progress that most humans haven't imagined. The PR value of this is hard to measure. IBM has set itself apart from other technology companies with feats like this and proven its leading edge research and engineering at a time when many of its original competitors have disappeared. There is no better PR.