Thursday, December 02, 2010

Label Game 

This is interesting -- marketers playing the label game.  That is, they are all calling their mobile networks 4G even though the effective speed of their networks is nowhere near the engineering definition of 4G.  Marketers can sometimes get away with such mislabeling.  PR practitioners need to be more careful because the media can call them on it as is happening in this article.  What the marketers appear to be saying is they have deployed 4G technology, but does the public care about the technical improvement if the technology doesn't perform as advertised?  People want speed.  They don't care how it is labeled.  Eventually the mobile network marketers will figure that out.


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