Tuesday, December 21, 2010

PR Gaffe 

Google has decided to delay its internet TV so it can work on the software more.    This news comes just before the large Consumer Electronics Show in Las Vegas where most manufacturers and marketers of the world show up with their products.  It also comes after electronics companies were prepared to introduce their versions of the Google TV.  Apparently Google doesn't understand that one should not leave partners high and dry like this.  Google is used to releasing beta versions of its software that it improves over time.  That may work on the internet, but it is a poor solution in the consumer electronics market where a company may get one chance to do a product right.  Google is asking for a mulligan.  One can only hope the companies are patient, and consumer demand remains until Google gets it right.  Meanwhile, it is a case of how not to get into the market.


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