Online Public Relations Thoughts

Here is a viral PR problem for Walt Disney World.  Employees are speaking out online about low wages and the need for better compensation.  There is nothing Disney can do about it except to monitor what is being said and perhaps increase the pay of its cast members.  This is the future for all companies that have disputes with their employees.  The better the company is known, the easier it will be for negative videos about it to spread online.  One wonders what Disney is doing to combat such negative PR.