Tuesday, January 11, 2011
Is this the way to do PR in the face of a hostile local government? Appealing to the public through radio and other advertising instead of working with the City Council strikes one as a losing position. That is, Walmart knows it has lost the game this time around and is playing for the next time. It is hardly likely that masses of citizens will show up at the City Council to plead for Walmart stores to come to New York City, especially in the face of huge opposition. Walmart appears to be frustrated, so it is taking its anger public. That may make the company feel better, but it won't solve the problem. In fact, there may be no way to break through the opposition at the current time. It may take months or years of appealing to the public to make the City Council more amenable. Is Walmart willing to do that?