Wednesday, January 26, 2011
After a successful State of the Union Speech last night, the President probably doesn't want to see this news. Yet, it is important since housing is one of the key investments consumers make. Should the housing market take a double dip, the economy won't continue to climb and consumer confidence will plunge again. Knowing this, what does the President do from a communications perspective? What messages does he fashion and how does he deliver them? He has said that he wants to more money in consumers' pockets, but if consumers elect not to spend, what good is that? Housing could be a PR problem for the President that is emerging again just when he has reason to hope about the economy.