Tuesday, January 25, 2011
In 2009, I took a random sample of the Fortune 100 corporations and examined how they were using Facebook. I've just completed an update of that survey, which is here with a table that is here. The conclusion of the new survey is that corporations are using Facebook better than in the past but they have a way to go to develop the potential of the social medium. The study also examines one particular site that has developed its Facebook offering well as a guide for PR practitioners and marketers.