Tuesday, January 25, 2011

Fortune 100 and Facebook 

In 2009, I took a random sample of the Fortune 100 corporations and examined how they were using Facebook.  I've just completed an update of that survey, which is here with a table that is here.  The conclusion of the new survey is that corporations are using Facebook better than in the past but they have a way to go to develop the potential of the social medium.  The study also examines one particular site that has developed its Facebook offering well as a guide for PR practitioners and marketers.  


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