Monday, January 17, 2011
LinkedIn advertises itself as the professional's social network, and millions use it. Companies are present as well. In fact, the entire sample of the Fortune 100 in a study I just completed was on LinkedIn. That doesn't mean that the corporations are using LinkedIn well. For the most part, they are present but that is all. This provides an opportunity for PR practitioners to develop LinkedIn as a communications vehicle to reach both internal audiences and related professionals. The work involved is minimal but the chance to reach important audience segments is large. Read the study, and decide for yourself what you might do.