Friday, January 07, 2011


What should you do when the majority of the public doesn't identify with you?  The Democratic and Republican parties should be finding out.  Today just 31 percent of Americans say they are Democrats and just 29 percent identify themselves as Republicans.  The independent voting block of citizens continues to grow and neither party seems able to stop the drift.  This is a  PR problem for both parties.  Neither seems to understand what the majority of Americans want although both do continuous polling, so they should know what the national mood is.  On the other hand, there are so many interest groups and public opinion is so divided that it might not be possible to fashion an over-arching message to appeal to a common interest of the majority.  There is as well the problem of both parties being captive to politically active interest groups who don't speak for most Americans.  America is quickly approaching a point where parties are irrelevant.  Both Republicans and Democrats would agree that this is not a desirable outcome.


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