Thursday, January 13, 2011
This is an interesting PR tactic -- silence. The National Rifle Association has stayed out of the discussion over gun control that has erupted since the Arizona shooting. The feeling is that the NRA knows it has the votes to prevent any serious moves toward gun control so it is better off remaining quiet. The NRA also may be predicting that the discussion will quiet down in time as it usually does. While silence is not a normal PR tactic, in some cases it makes sense to avoid inflaming debate further. In the Arizona case, there is little chance the NRA would do anything but further upset vocal gun control advocates.