Thursday, January 27, 2011
Tunisia and now Egypt have learned the power of social media in forming and launching demonstrations against the government. Reports are circulating that Egypt has blocked both Facebook and Twitter. That hasn't stopped citizens from rising up, however. There is a lesson here for PR practitioners. Whatever can be done to governments also can be aimed at corporations. Activists know how to use social media well. Look for boycotts and demonstrations against companies to be organized in the same way. This means, of course, there is even more reason for constant monitoring of social media. The work of a PR practitioner has become more difficult as communication has become democratic.