Thursday, February 10, 2011
Worrying about hackers is not a PR task, but notice the fifth type in this listing of malicious intruders. These are people "motivated by political, religious, environmental, or other personal beliefs." Or, to put it simply, these are people PR practitioners should be monitoring on a regular basis, if they have grievances against the organization or individuals in it. So, although computer security is not PR's job, PR cannot escape being concerned about it. What this means is that PR and the IT department should be in communications with each other regularly about what PR is finding through online monitoring. If you are not doing this, now is the time to start.