Tuesday, February 15, 2011
General Motors is awarding profit-sharing checks to its workers of up to $4,000 apiece. There is no more positive message that the company has turned around and is back to making money. Nice words mean little to a workforce that has seen the tough times autoworkers have. They watched GM go into bankruptcy. They experienced a government take-over. They saw thousands of their compatriots fired. They saw brands disappear. No wonder the union is happy and calling the profit-sharing "great stuff." All the public relations communications one could send don't equal the message of a check in hand.