Tuesday, February 15, 2011

The Most Positive Message 

General Motors is awarding profit-sharing checks to its workers of up to $4,000 apiece.  There is no more positive message that the company has turned around and is back to making money.  Nice words mean little to a workforce that has seen the tough times autoworkers have.  They watched GM go into bankruptcy.  They experienced a government take-over.  They saw thousands of their compatriots fired.  They saw brands disappear.  No wonder the union is happy and calling the profit-sharing "great stuff."   All the public relations communications one could send don't equal the message of a check in hand.


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