Friday, February 04, 2011
The New Newspaper Format
Much has been written about The Daily, the new newspaper for tablet computers. For example, articles here, here and here -- a partial listing of the newspaper's staff. It will be interesting to see if The Daily is successful, since it is a subscription product. But, the ideas that have been combined into the new tablet newspaper provide a glimpse of the newspaper format of the future.
The Daily changes the job description of reporters from writer to writer-producer. There is much emphasis on graphics, on video and digital formatting. If this is true, then it outlines an approach for PR practitioners as well. News releases, for example, should have a stronger leaning to graphics, as some already do. Emphasis on writing won't change but emphasis on the visual is added to messages we send. Are we ready?
The Daily changes the job description of reporters from writer to writer-producer. There is much emphasis on graphics, on video and digital formatting. If this is true, then it outlines an approach for PR practitioners as well. News releases, for example, should have a stronger leaning to graphics, as some already do. Emphasis on writing won't change but emphasis on the visual is added to messages we send. Are we ready?
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