Friday, February 11, 2011
PR And Hospitals
Here is a plea for better PR at hospitals without mention of the words "public relations." What is he asking for? Transparency and better communications, admission of error when it happens, honesty with patients who have been injured, an attitude of openness from the board of directors all the way down to doctors and staff. Note that he acknowledges it is difficult to do, especially with the ever-present threat of lawsuits, but he also says that some hospitals have achieved transparency and are doing better as a result of it. He makes a powerful argument, but it is unlikely many hospitals will follow his advice. Fear is a barrier to transparency.
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