Thursday, February 17, 2011

Tacky Stunt But Successful 

Here is a tacky publicity stunt that works.  The Public Broadcasting System is being threatened with loss of federal monies.  Republicans are behind the move to take the funds away.  Democrats want to score points against the House Republican leadership.  What to do?  Of course, they haul out the characters from Sesame Street for a press conference.  And, of course, the media cover the conference.  The objective?  To have every toddler in the country send in scrawled notes in support of PBS.  One wouldn't dare harm the children.  The Democrats could have asked any of a thousand different people who work for PBS to show up in support of retaining their funding.  None would have been as powerful as Big Bird.  Score one for the Democrats.


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