Tuesday, March 01, 2011
Here is a cautionary tale for PR practitioners. A blogger passes along gossip he hears in an airport, and the gossip swiftly becomes fact. It takes an enterprising reporter to track the story to its roots, but meanwhile, the damage is done. The offhand way in which the blogger dismisses his report is offensive. It might not be a big deal to the blogger but it is to the person who is indicted publicly. Bloggers aren't held to the same standards as reporters in the general media, but even they should use common sense. That some don't is a warning to PR practitioners in working with them.