Thursday, March 03, 2011

Drive-By Ding To Reputation 

Here is a case in which a company did nothing to have its reputation impugned, but it still ended up in headlines and it still hurts.  The problem is that a director had to leave Procter & Gamble's  board for actions taken while a director on Goldman Sach's board.  The headlines, however, all announced that "P&G director leaves board."  P&G is a victim of a drive-by ding to its reputation.  There isn't much the company can do about it.  But, it should be a warning to communicators  that reputation can be compromised in many ways even when a company is innocent.  


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