Thursday, March 03, 2011
Here is a case in which a company did nothing to have its reputation impugned, but it still ended up in headlines and it still hurts. The problem is that a director had to leave Procter & Gamble's board for actions taken while a director on Goldman Sach's board. The headlines, however, all announced that "P&G director leaves board." P&G is a victim of a drive-by ding to its reputation. There isn't much the company can do about it. But, it should be a warning to communicators that reputation can be compromised in many ways even when a company is innocent.