Thursday, March 10, 2011
This is an interesting interview. It is with an author who has discovered the secret to e-books is a price of 99 cents. The author, John Locke, is a marketer who understands price barriers better than most writers. He might not be the best author, ( I haven't read his work.) but he has something to show publishing houses that insist on keeping the price of e-books high. One wonders if trade books would sell as well for the same price. That is an hypothesis that has yet to be tested, as far as I know. But, from a PR perspective, it has an appeal. A client could self-publish a non-fiction work for 99 cents and get it into the hands of tens of thousands of readers. The e-book would then become a valuable PR tool. It would certainly be a change from typical hardcover trade books today that cost about $25 per copy. It would also dismantle much of the infrastructure of publishing houses. If I were a publisher, I would be worried.