Thursday, March 17, 2011
PR Bungle With Consequences
Here is a public relations gaffe that is leading to a nightmare for a CEO and his company. Accuse managers in the company of corporate espionage. Hold them up for all the world to see then watch your case against them crumble to the point where you issue an apology to the men. Now, watch a major shareholder, the French government, demand retribution against you for your mistake. This is a story that reads like fiction. How could a modern corporation can act so precipitously without regard for the rights of employees and scrutiny of the facts? The bungling now threatens the CEO's job and has cost the head of security his freedom. That is the least that should happen. The case belongs in text books for how not to handle employee and public relations.
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