Tuesday, March 08, 2011

Suspect Premise 

Would you want your brand represented by this fellow?  It was announced in the news yesterday that he now has two million followers for his Tweets and also that he was fired from his popular sitcom.  It seems to me that any company that would take him as a spokesperson is the kind that believes all publicity is good -- a foolhardy premise.  Sheen is notorious for being a "bad boy."  There is little to gain from his acknowledged abuse of drugs and other destructive behavior.  Yet, there might be a willing company somewhere.  However, I doubt I would be swayed to use the products of the firm because Charlie Sheen is plugging them.


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