Friday, April 08, 2011
This man is one of the most remarkable publicity generators of the modern era. One wonders how he does it. He makes it seem so effortless, and the media are accommodating because they know they will get a good story. It might be because he takes on big challenges like ballooning around the world or, as in the present case, attempting to reach the bottom of the deepest part of the ocean. Whatever his secret, Richard Branson is in his own class, and he seems to enjoy himself immensely. Many a PR agency would be delighted to have a client like him.