Wednesday, April 13, 2011
E-Mail Lesson
This story from National Public Radio is interesting because it has an email lesson every PR practitioner should know. The lesson came after a decision by a local NPR station to pull advertising spots suddenly became a national issue. Let me quote the advice from NPR's ombudsman.
If nothing else, this incident provides just another reminder for any news executive (or anyone, in reality) to carefully craft emails assuming they could reach the public, as well as the intended audience. That way, there would be less ground for misinterpretations.
This is especially true for those of us who work with the media regularly. Sloppy habits, poor logic, intemperate remarks, incomplete thoughts can get one into trouble quickly. As a rule, always write with an expectation that what you say will become public, whether or not it is an email.
If nothing else, this incident provides just another reminder for any news executive (or anyone, in reality) to carefully craft emails assuming they could reach the public, as well as the intended audience. That way, there would be less ground for misinterpretations.
This is especially true for those of us who work with the media regularly. Sloppy habits, poor logic, intemperate remarks, incomplete thoughts can get one into trouble quickly. As a rule, always write with an expectation that what you say will become public, whether or not it is an email.
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