Tuesday, April 05, 2011
Here is a case of smart PR that also builds one's future audiences and potential employee base. The science fair doesn't wipe out Google's faux pas in launching the social media site, Buzz, nor does it make up for the fear that Google is monopolizing the search market. But, the science fair does have a way of humanizing the company, and it trains a coming generation of scientists in the efficient use of Google tools. Moreover, it gives global students a way to show their interests and talent. Great scientists can come from anywhere and the science fair will demonstrate that. It will be interesting to see how the first fair comes out and the winners. I wouldn't be surprised if students from Asian countries rank highly.