Tuesday, April 12, 2011
Twitter Media Relations
The communications director for the governor of Florida is using Twitter to talk to reporters with interesting results. Disputes that used to be handled in one-on-one talks are now 140-character tweets that all can follow. While some say it is entertaining, one wonders if it is smart. Calling out reporters and and editors and their stories so publicly can make for bad feelings. It is also unnecessary. It seems, however, that the governor and his communications director have determined to make the media an opponent, so public criticism could be playing to their strategy. Still, I would rather deal with reporters one-on-one. There is a better chance of initiating a dialogue if one treats reporters with respect and understands that they have a job to do.
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