Wednesday, May 04, 2011

Hacked Reputation 

Sony Entertainment has been hacked not once but twice.  Tens of millions of games players have lost their identification, passwords and perhaps, credit card data.  Company executives have already given a ritual bow of apology to customers but that doesn't make up for the probability that personal information has been compromised and is being sold in the shadow market.  One illegal entry into Sony's system was enough to ding its reputation.  Two back to back are beyond the pale.  Sony could lose hundreds of thousands of customers as a result of carelessness in securing its network.  Sony's experience is a reminder to companies everywhere that there is no safe system.  There are only systems that are secured time and again as new attacks arise.  Security like reputation is a never-ending quest.


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