Monday, May 02, 2011
Negative PR
The president's announcement last night of the death of Osama bin Laden is an example of negative PR -- a warning to terrorists throughout the world that the US won't stop trying to bring them to justice. It was a long hunt and it cost the US billions but it was successful. Others who would try to harm US citizens now know that they too will be hunted down slowly and implacably. It is unlikely that his death will stop terrorism, but it raises the ante for those who engage in it. Bin Laden's death is more a symbolic message than news.
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