Thursday, June 16, 2011
This is dumb and the PR practitioner should have known better. It also highlights a problem with social media. It is too easy to share one's thoughts and too easy to be sloppy. I'm sure that every PR practitioner who works with the media has thought at one point or another that a certain reporter belonged on a "do-not-call" list. And, I'm sure that most practitioners have done it. But, if so, act quietly. Obstreperous reporters do not take kindly to discipline, and they will make a case out of any effort to guide their stories. Secondly, a practitioner should know better than to blacklist every reporter who fails to agree with an organization's point of view. That is being overly sensitive, and it is a misunderstanding of Free Speech. Any way you consider this Tweet, it was a foolish threat.