Monday, June 20, 2011

Social Media and Strategy 

This is a discussion of basic business strategy and where social media fit into it.    From an economic viewpoint, social media are communications tools that are no more or less valuable than any other medium.  The key is what works with the intended audience.  One can say "of course."  But, it is easy to forget their purpose in the frenzy of developing social media platforms.  

This is the 119th essay posted on online-pr.com 


Post a Comment

This page is powered by Blogger. Isn't yours?