Tuesday, June 21, 2011
Vision
Would that all CEOs were like this. Jeff Bezos, CEO of Amazon, doesn't change his vision but will change the ways that he tries to implement it until he finds a method that works. He projects a consistency of purpose that many CEOs neglect in their pursuit of shareholder value. For some CEOs, anything that provides a kick to the bottom line is something they will try, even if it means obscuring the mission of the organization. Thus, you have companies entering businesses that they do not understand, cannot grow and eventually sell at a loss. Most mergers and acquisitions fail because they never should be have been done in the first place. Bezos, on the other hand, is looking for the ways to the end that he has clearly established for the organization. He understands that it might not be easy, and he might have to try more than once but his senior team and their subordinates understand where he is going. Admirable.
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