Thursday, June 30, 2011

When Is Late Too Late? 

The announcement that Google is launching a competitor to Facebook put me in mind of this company.  Both are trying to catch up to a market that has passed them by.  The question that Google and Kodak should be asking is whether they have a chance of catching up and maybe, passing competitors.  The likelihood is slim, but both companies will be in a poor market position if they don't try.  So they fly in the face of conventional wisdom and keep innovating.  What choice do they have?  From a PR perspective, both companies have to gain the attention of audiences whose focus is elsewhere.  That is never easy to do and it is rarely an overnight success.  So they labor looking for that magic service or product that will launch them from the back of the pack to the front.  Don't be surprised if they don't find it.  


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