Monday, July 11, 2011

Hard Message 

No one likes to be told the future is bleak.  That, however, is the message the Obama administration is telling the American public.  Note too that the Treasury Secretary is careful to blame the previous Republican administration for the difficulties the economy faces.  He may be correct on both points, but one wonders what the public will think come election time next year.  The administration and its defenders are careful to point out that with 9.2 percent unemployment, the vast number of Americans still continue to work.  What the administration is discounting, however, is expectation -- the sense in America that things are going to get better and there is opportunity if one works for it.  This is not the first time that the US has gone through difficult times but there are few who remember the last great downturn and they are in their 90s.  The Obama administration has a tough year facing it in terms of communications, and I'm glad I'm not in the position of framing messages for the president.


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